In the age of social media, online petitions were almost inevitable. What better way to marshal support for a cause than to use social media to push the agenda, in hopes that it go viral?
I've signed a few online petitions before, mostly related to food issues. But does that really accomplish anything, or is it just armchair activism - an easy way to assuage our uncomfortable feelings about whatever the injustice is that the petition aims to combat?
Petitions that are sponsored and/or backed by advocacy groups are more likely to have legs. That is, they are using a collection of signatures to advance their already existing lobbying efforts. These groups exist outside of social media and have at least some power to get issues in front of legislators.
But what about the petitions that are just started by a random person with an issue? I've been emailed petitions to sign to save just about every animal species under the planet, to take every ingredient out of every processed food, to make dolls and toys for kids of all shapes and sizes. (Recently, a White House petition to deport Justin Bieber received enough responses that the White House will have to issue a response.)
A lot of these issues are good causes that I support in theory. But a lot of them are slightly misguided. For instance, the petition to take artificial colors out of M&Ms so as to not expose children to those chemicals doesn't make any sense to me, since children really shouldn't be eating any M&Ms at all, or at least not enough to make a difference. It's worse to be exposed to those chemicals through the processed foods kids eat at every meal. So why try to get companies to change already unhealthy products to still unhealthy products?
Shouldn't we be petitioning the FDA and USDA to help us get chemicals out of our food supply, as opposed to individual companies? Consumers can also choose to not purchase M&Ms if they aren't happy about the ingredients. If you don't like the ingredients in Subway's bread, don't eat at Subway and if you choose, let people know why you don't. But most Americans can't go completely off-grid and stop buying their basic food supplies at grocery stores. So shouldn't we be petitioning the government to make our general food supply safe and not just asking for one specific product to remove a specific ingredient?
I think it makes people feel like they are involved in activism when they share petitions and stories on social media. And really, they are. It's a good thing to spread information and raise awareness, and I take part in that myself on a regular basis. But before you sign online petitions and expect them to make a difference, really think about whether or not that petition has a likelihood of affecting change, or if there's a better way to go about it.
Asking Subway to change its bread isn't going to do anything to reform our food system. Take the time you would spend on online petitions and contact your legislators or write a response when legislation or FDA/USDA rules are up for public comment. Spread those messages on social media. It's awareness of the scope of the real issues in our food supply that will ultimately make a difference.